In a survey conducted in September 2021 among global advertising professionals, respondents were asked about their perceived growth drivers of digital out-of-home advertising. Nearly 60 percent of advertising execs said that the quality of the measurement tools available for DOOH ads (such as knowing the audience, their behavior, and the ad recall and perception) was very important to the growth of this advertising channel.
Leading growth drivers for digital out-of-home according to advertising professionals worldwide as of September 2021
Characteristic
Share of respondents who said the factor was very important
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Alfi. (February 8, 2022). Leading growth drivers for digital out-of-home according to advertising professionals worldwide as of September 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1305074/dooh-ad-growth-drivers-worldwide/
Alfi. "Leading growth drivers for digital out-of-home according to advertising professionals worldwide as of September 2021." Chart. February 8, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1305074/dooh-ad-growth-drivers-worldwide/
Alfi. (2022). Leading growth drivers for digital out-of-home according to advertising professionals worldwide as of September 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1305074/dooh-ad-growth-drivers-worldwide/
Alfi. "Leading Growth Drivers for Digital Out-of-home According to Advertising Professionals Worldwide as of September 2021." Statista, Statista Inc., 8 Feb 2022, https://www.statista.com/statistics/1305074/dooh-ad-growth-drivers-worldwide/
Alfi, Leading growth drivers for digital out-of-home according to advertising professionals worldwide as of September 2021 Statista, https://www.statista.com/statistics/1305074/dooh-ad-growth-drivers-worldwide/ (last visited November 22, 2024)
Leading growth drivers for digital out-of-home according to advertising professionals worldwide as of September 2021 [Graph], Alfi, February 8, 2022. [Online]. Available: https://www.statista.com/statistics/1305074/dooh-ad-growth-drivers-worldwide/
