Hulu brand profile in the United States 2023
How high is the brand awareness of Hulu in the United States?
When it comes to video-on-demand users, brand awareness of Hulu is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hulu in the United States?
In total, 50% of U.S. video-on-demand users say they like Hulu.
What is the usage share of Hulu in the United States?
All in all, 47% of video-on-demand users in the United States use Hulu.
How loyal are the users of Hulu?
Around 41% of video-on-demand users in the United States say they are likely to use Hulu again.
What's the buzz around Hulu in the United States?
In May and June 2023, about 34% of U.S. video-on-demand users had heard about Hulu in the media, on social media, or in advertising over the past four weeks.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Hulu is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hulu in the United States?
In total, 50% of U.S. video-on-demand users say they like Hulu.
What is the usage share of Hulu in the United States?
All in all, 47% of video-on-demand users in the United States use Hulu.
How loyal are the users of Hulu?
Around 41% of video-on-demand users in the United States say they are likely to use Hulu again.
What's the buzz around Hulu in the United States?
In May and June 2023, about 34% of U.S. video-on-demand users had heard about Hulu in the media, on social media, or in advertising over the past four weeks.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
