Blue Apron brand profile in the United States 2023
How high is the brand awareness of Blue Apron in the United States?
When it comes to online grocery delivery users, brand awareness of Blue Apron is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Blue Apron in the United States?
In total, 16% of U.S. online grocery delivery users say they like Blue Apron. However, in actuality, among the 54% of U.S. respondents who know Blue Apron, 22% of people like the brand.
What is the usage share of Blue Apron in the United States?
All in all, 11% of online grocery delivery users in the United States use Blue Apron. That means, of the 54% who know the brand, 20% use them.
How loyal are the customers of Blue Apron?
Around 7% of online grocery delivery users in the United States say they are likely to use Blue Apron again. Set in relation to the 11% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around Blue Apron in the United States?
In November 2023, about 16% of U.S. online grocery delivery users had heard about Blue Apron in the media, on social media, or in advertising over the past four weeks. Of the 54% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Blue Apron in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
