Aldi brand profile in the United States 2023
How high is the brand awareness of Aldi in the United States?
When it comes to online grocery delivery users, brand awareness of Aldi is at 77 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aldi in the United States?
In total, 25 percent of U.S. online grocery delivery users say they like Aldi. However, in actuality, among the 77 percent of U.S. respondents who know Aldi, 32 percent of people like the brand.
What is the usage share of Aldi in the United States?
All in all, 20 percent of online grocery delivery users in the United States use Aldi. That means, of the 77 percent who know the brand, 26 percent use them.
How loyal are the customers of Aldi?
Around 15 percent of online grocery delivery users in the United States say they are likely to use Aldi again. Set in relation to the 20 percent usage share of the brand, this means that 75 percent of their customers show loyalty to the brand.
What's the buzz around Aldi in the United States?
In November 2023, about 21 percent of U.S. online grocery delivery users had heard about Aldi in the media, on social media, or in advertising over the past four weeks. Of the 77 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around Aldi in the United States.
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