During a 2022 survey carried out among marketing decision-makers worldwide, 23 percent of responding advertisers said that time spent with content was the main key performance indicator (KPI) for the most recent content-led ad campaign they worked on; a shift in brand perceptions was named by an equal percentage of responding advertisers.
Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type
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WMG (@WorldMediaGroup). (March 9, 2022). Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1304822/kpis-content-led-campaigns/
WMG (@WorldMediaGroup). "Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type." Chart. March 9, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1304822/kpis-content-led-campaigns/
WMG (@WorldMediaGroup). (2022). Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1304822/kpis-content-led-campaigns/
WMG (@WorldMediaGroup). "Leading Key Performance Indicators (Kpis) for Content-led Ad Campaigns According to Marketing Decision Makers Worldwide as of February 2022, by Stakeholder Type." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/1304822/kpis-content-led-campaigns/
WMG (@WorldMediaGroup), Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type Statista, https://www.statista.com/statistics/1304822/kpis-content-led-campaigns/ (last visited December 26, 2024)
Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type [Graph], WMG (@WorldMediaGroup), March 9, 2022. [Online]. Available: https://www.statista.com/statistics/1304822/kpis-content-led-campaigns/
