During a 2022 survey carried out among marketing decision-makers worldwide, 62 percent of respondents said they believed it was important to be "always on" for their customers, whereas 23 percent thought content-led communications were most effective for personalized targeting purposes.
Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022
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Share of respondents
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WMG (@WorldMediaGroup). (March 9, 2022). Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1304807/approach-content-led-communications/
WMG (@WorldMediaGroup). "Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022." Chart. March 9, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1304807/approach-content-led-communications/
WMG (@WorldMediaGroup). (2022). Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1304807/approach-content-led-communications/
WMG (@WorldMediaGroup). "Most Effective Approaches to Implementing Content-led Communications According to Marketing Decision Makers Worldwide as of February 2022." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/1304807/approach-content-led-communications/
WMG (@WorldMediaGroup), Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022 Statista, https://www.statista.com/statistics/1304807/approach-content-led-communications/ (last visited August 24, 2024)
Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022 [Graph], WMG (@WorldMediaGroup), March 9, 2022. [Online]. Available: https://www.statista.com/statistics/1304807/approach-content-led-communications/