According to a survey from August 2022, 14 percent of U.S. adults switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the last 12 months. Gen Z adults and millennials were more likely to switch than their older counterparts.
Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation
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Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation
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Morning Consult (@MorningConsult). (November 1, 2022). Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1304792/viewers-switching-to-avod-us/
Morning Consult (@MorningConsult). "Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation." Chart. November 1, 2022. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1304792/viewers-switching-to-avod-us/
Morning Consult (@MorningConsult). (2022). Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1304792/viewers-switching-to-avod-us/
Morning Consult (@MorningConsult). "Share of Adults Who Have Switched from An Ad-free Subscription Plan on One Streaming Service to a Lower Priced Ad-supported Tier on That Same Service in The United States as of August 2022, by Generation." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1304792/viewers-switching-to-avod-us/
Morning Consult (@MorningConsult), Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation Statista, https://www.statista.com/statistics/1304792/viewers-switching-to-avod-us/ (last visited April 25, 2025)
Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation [Graph], Morning Consult (@MorningConsult), November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1304792/viewers-switching-to-avod-us/
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