During a late 2023 survey carried out among marketing professionals worldwide, 90 percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by 86 percent of respondents. TikTok was used by 69 percent of interviewed marketers.
Video platforms used for marketing purposes worldwide in 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Video platforms used for marketing purposes worldwide in 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
The survey was carried out among 967 marketing professionals and online consumers. The data presented in the data set in based only on the answer of the marketing professionals. However, the source does not provide a separate number for marketing professionals only. Exact date of survey not provided by source, only "late 2023."
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Wyzowl. (January 9, 2024). Video platforms used for marketing purposes worldwide in 2023 [Graph]. In Statista. Retrieved February 24, 2025, from https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video platforms used for marketing purposes worldwide in 2023." Chart. January 9, 2024. Statista. Accessed February 24, 2025. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. (2024). Video platforms used for marketing purposes worldwide in 2023. Statista. Statista Inc.. Accessed: February 24, 2025. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video Platforms Used for Marketing Purposes Worldwide in 2023." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl, Video platforms used for marketing purposes worldwide in 2023 Statista, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/ (last visited February 24, 2025)
Video platforms used for marketing purposes worldwide in 2023 [Graph], Wyzowl, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.