During a 2022 survey carried out among marketing decision-makers worldwide, responding advertisers named brand engagement the most effective use of content-led advertising. According to media owners, the most effective use of this type of ad activity was thought leadership, whereas agency respondents thought it was changing perception.
Most effective uses of content-led advertising according to marketing decision makers worldwide as of February 2022, by stakeholder type
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MarketingCharts. (April 18, 2022). Most effective uses of content-led advertising according to marketing decision makers worldwide as of February 2022, by stakeholder type [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1304788/uses-of-content-led-advertising/
MarketingCharts. "Most effective uses of content-led advertising according to marketing decision makers worldwide as of February 2022, by stakeholder type." Chart. April 18, 2022. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1304788/uses-of-content-led-advertising/
MarketingCharts. (2022). Most effective uses of content-led advertising according to marketing decision makers worldwide as of February 2022, by stakeholder type. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1304788/uses-of-content-led-advertising/
MarketingCharts. "Most Effective Uses of Content-led Advertising According to Marketing Decision Makers Worldwide as of February 2022, by Stakeholder Type." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/1304788/uses-of-content-led-advertising/
MarketingCharts, Most effective uses of content-led advertising according to marketing decision makers worldwide as of February 2022, by stakeholder type Statista, https://www.statista.com/statistics/1304788/uses-of-content-led-advertising/ (last visited December 27, 2024)
Most effective uses of content-led advertising according to marketing decision makers worldwide as of February 2022, by stakeholder type [Graph], MarketingCharts, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/1304788/uses-of-content-led-advertising/
