According to a 2022 analysis of content marketing-related job postings for senior positions, the skills most in demand for such positions worldwide were writing, with 29 percent of respondents' shares, and analytics - with 25 percent. Interestingly, the demand of video skills preceded SEO skills by four percentage points.
Leading in-demand skills for senior positions related to content marketing worldwide in 2022
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Semrush. (February 7, 2023). Leading in-demand skills for senior positions related to content marketing worldwide in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1304786/in-demand-skills-content-marketing/
Semrush. "Leading in-demand skills for senior positions related to content marketing worldwide in 2022." Chart. February 7, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1304786/in-demand-skills-content-marketing/
Semrush. (2023). Leading in-demand skills for senior positions related to content marketing worldwide in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1304786/in-demand-skills-content-marketing/
Semrush. "Leading In-demand Skills for Senior Positions Related to Content Marketing Worldwide in 2022." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1304786/in-demand-skills-content-marketing/
Semrush, Leading in-demand skills for senior positions related to content marketing worldwide in 2022 Statista, https://www.statista.com/statistics/1304786/in-demand-skills-content-marketing/ (last visited December 22, 2024)
Leading in-demand skills for senior positions related to content marketing worldwide in 2022 [Graph], Semrush, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1304786/in-demand-skills-content-marketing/
