As of February 2023, 76 percent of Canadian grocery shoppers bought private label products because they were less expensive or in order to save money. Another 53 percent of respondents bought them because they felt the quality was similar to name brands.
Reasons for buying private label products among grocery shoppers in Canada as of February 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Canadian Grocer. (February 8, 2023). Reasons for buying private label products among grocery shoppers in Canada as of February 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/
Canadian Grocer. "Reasons for buying private label products among grocery shoppers in Canada as of February 2023." Chart. February 8, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/
Canadian Grocer. (2023). Reasons for buying private label products among grocery shoppers in Canada as of February 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/
Canadian Grocer. "Reasons for Buying Private Label Products among Grocery Shoppers in Canada as of February 2023." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/
Canadian Grocer, Reasons for buying private label products among grocery shoppers in Canada as of February 2023 Statista, https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/ (last visited August 25, 2024)
Reasons for buying private label products among grocery shoppers in Canada as of February 2023 [Graph], Canadian Grocer, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/