CEE mobile & desktop ad spend share by country

Among the Central and Eastern European (CEE) countries, Lithuania was expected to have most of its expenses from the digital advertising market going towards advertisements on mobile devices, at over 60 percent. To compare, Poland had most of its expenses going towards advertisements on desktop displays.

Mobile and desktop share of the digital advertising spending in Central and Eastern Europe (CEE) in 2024, by country

Characteristic	Mobile	Desktop
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Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

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