In a survey conducted in the UAE, consumers found new sellers using Instagram and Facebook. Because of the rise of social media, consumer buying patterns have shifted since the outbreak of COVID-19 in 2020. 72 percent of respondents indicated that they found new sellers on Facebook, while 56 percent claimed they found new sellers on Instagram.
Share of consumers discovering new sellers since COVID-19 outbreak in the United Arab Emirates in 2020
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Share of consumers
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The survey included 1,000 respondents from South Africa, Nigeria, Kenya, the UAE, Saudi Arabia, and Egypt, as well as 500 respondents from Ghana, Cote D'Ivoire, and Tanzania.
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MasterCard. (November 24, 2020). Share of consumers discovering new sellers since COVID-19 outbreak in the United Arab Emirates in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1304678/uae-consumers-discovered-new-sellers-since-covid-19/
MasterCard. "Share of consumers discovering new sellers since COVID-19 outbreak in the United Arab Emirates in 2020." Chart. November 24, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1304678/uae-consumers-discovered-new-sellers-since-covid-19/
MasterCard. (2020). Share of consumers discovering new sellers since COVID-19 outbreak in the United Arab Emirates in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1304678/uae-consumers-discovered-new-sellers-since-covid-19/
MasterCard. "Share of Consumers Discovering New Sellers since Covid-19 Outbreak in The United Arab Emirates in 2020." Statista, Statista Inc., 24 Nov 2020, https://www.statista.com/statistics/1304678/uae-consumers-discovered-new-sellers-since-covid-19/
MasterCard, Share of consumers discovering new sellers since COVID-19 outbreak in the United Arab Emirates in 2020 Statista, https://www.statista.com/statistics/1304678/uae-consumers-discovered-new-sellers-since-covid-19/ (last visited July 22, 2024)
Share of consumers discovering new sellers since COVID-19 outbreak in the United Arab Emirates in 2020 [Graph], MasterCard, November 24, 2020. [Online]. Available: https://www.statista.com/statistics/1304678/uae-consumers-discovered-new-sellers-since-covid-19/