Popularity of outsourcing content marketing worldwide 2019-2020

Published by Statista Research Department, Jan 6, 2023
During a survey conducted in 2020, 30 percent of responding marketing professionals stated they outsourced content marketing tasks. That was ten percentage points fewer than the year before. Most often outsourced content creation task was writing, followed by graphic design, and video design and animation.

Popularity of outsourcing content marketing worldwide in 2019 and 2020

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Release date

September 2021

Region

Worldwide

Survey time period

2019 and 2020

Number of respondents

2020: 1,500

Special properties

among marketing agencies, B2B and B2C companies, non-profits, and other organizations

Supplementary notes

The source does not provide a more exact date of survey.

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