Social media accounts from family, friends, and acquaintances were the most followed by internet users aged 16-64 years in Kenya, according to a survey conducted in the third quarter of 2023. Roughly 40 percent of respondents cited the mentioned type of account. A share of 36 percent reported following entertainment and meme accounts on social media, while over 33 percent of users also followed TV shows or channels.
Main types of social media accounts followed by internet users in Kenya as of Q3 2023
Characteristic
Share of respondents
Friends, family and people you know
39.9%
Entertainment and memes
36.1%
Actors, comedians or performers
33.2%
TV shows or channels
31.6%
Sports people and teams
26.9%
Influencers and experts
26.9%
Restaurants, chefs, and foodies
24.7%
Bands, singers, and musicians
23.4%
Work-related companies
22.6%
Work-related contacts
20.1%
Brands you buy from
19.9%
Politicians, royalty or other people of standing
19.6%
Brands you're researching
18.8%
Created with Highcharts 7.2.2Share of respondents39.9%39.9%36.1%36.1%33.2%33.2%31.6%31.6%26.9%26.9%26.9%26.9%24.7%24.7%23.4%23.4%22.6%22.6%20.1%20.1%19.9%19.9%19.6%19.6%18.8%18.8%18.4%18.4%18.3%18.3%Friends, family and people you knowEntertainment and memesActors, comedians or performersTV shows or channelsSports people and teamsInfluencers and expertsRestaurants, chefs, and foodiesBands, singers, and musiciansWork-related companiesWork-related contactsBrands you buy fromPoliticians, royalty or other people of standingBrands you're researchingFitness experts or organisationsBeauty experts
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Main types of social media accounts followed by internet users in Kenya as of Q3 2023
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We Are Social, & DataReportal, & Hootsuite. (February 23, 2024). Main types of social media accounts followed by internet users in Kenya as of Q3 2023 [Graph]. In Statista. Retrieved February 24, 2025, from https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social, und DataReportal, und Hootsuite. "Main types of social media accounts followed by internet users in Kenya as of Q3 2023." Chart. February 23, 2024. Statista. Accessed February 24, 2025. https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social, DataReportal, Hootsuite. (2024). Main types of social media accounts followed by internet users in Kenya as of Q3 2023. Statista. Statista Inc.. Accessed: February 24, 2025. https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social, and DataReportal, and Hootsuite. "Main Types of Social Media Accounts Followed by Internet Users in Kenya as of Q3 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social & DataReportal & Hootsuite, Main types of social media accounts followed by internet users in Kenya as of Q3 2023 Statista, https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/ (last visited February 24, 2025)
Main types of social media accounts followed by internet users in Kenya as of Q3 2023 [Graph], We Are Social, & DataReportal, & Hootsuite, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
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