Results of updating content for marketing purposes worldwide 2021

Published by Statista Research Department, Dec 13, 2023
During a survey carried out in 2021 among marketers from across the globe, 45 percent of respondents stated that engagement had gone up after they updated their content; 43 percent said their rankings or traffic increased. On the other hand, seven percent said they experienced a decrease in rankings or traffic.

Results of updating content for marketing purposes worldwide in 2021

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Release date

February 2022

Region

Worldwide

Survey time period

2021

Number of respondents

1,500 respondents

Supplementary notes

Question: Which results did you achieve after updating your content?
The source does not provide further information about the methodology of the survey.
Multiple answers were possible.

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