Roughly 92 percent of internet users aged 16-64 years in Kenya used at least one kind of social media platform to find information about brands and products, according to a survey conducted in the third quarter of 2023. Social networks were the preferred platform, cited by nearly 72.2 percent of respondents. Other research methods involved question and answer sites, messages and live chat services, and microblogs, each used by around 15-20 percent of respondents. Forums and message boards were the least used for researching brands and products.
Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & DataReportal, & Hootsuite. (February 23, 2024). Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
We Are Social, und DataReportal, und Hootsuite. "Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023." Chart. February 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
We Are Social, DataReportal, Hootsuite. (2024). Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
We Are Social, and DataReportal, and Hootsuite. "Percentage of Internet Users Who Use Social Media Channels to Find Information about Brands and Products in Kenya as of Q3 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
We Are Social & DataReportal & Hootsuite, Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023 Statista, https://www.statista.com/statistics/1304618/use-of-social-media-for-brand-research-in-kenya/ (last visited November 21, 2024)
Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023 [Graph], We Are Social, & DataReportal, & Hootsuite, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
