Frequency of updating content for marketing purposes worldwide 2021

Published by Statista Research Department, Dec 10, 2024
During a survey carried out in 2021 among marketers from across the globe, 44 percent of respondents stated they updated their content every time they saw that the content had become outdated. This was the most common updating strategy. On the other hand, nine percent said they rarely updated their existing content.

Frequency of updating content for marketing purposes worldwide in 2021

CharacteristicShare of respondents
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Showing entries 1 to 5 (5 entries in total)
Statistic: Frequency of updating content for marketing purposes worldwide in 2021

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

2021

Number of respondents

1,500 respondents

Supplementary notes

Question: When do you usually update your existing content?
The source does not provide further information about the methodology of the survey.
Multiple answers were possible.

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Christof Baron
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