Frequency of updating content for marketing purposes worldwide 2021

Published by Statista Research Department, Dec 13, 2023
During a survey carried out in 2021 among marketers from across the globe, 44 percent of respondents stated they updated their content every time they saw that the content had become outdated. This was the most common updating strategy. On the other hand, nine percent said they rarely updated their existing content.

Frequency of updating content for marketing purposes worldwide in 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2022

Region

Worldwide

Survey time period

2021

Number of respondents

1,500 respondents

Supplementary notes

Question: When do you usually update your existing content?
The source does not provide further information about the methodology of the survey.
Multiple answers were possible.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Content marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Content marketing worldwide

Overview

8

Generative AI's impact

7

B2B content marketing

8

Generative AI's impact on B2B content marketing

4

Spotlight: blogging

7

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.