A 2023 survey indicated the main pain points of business-to-business (B2B) customer journey. Nearly one in two B2B buyers stated order fulfillment and tracking have become more challenging in the past year. Another 45 percent of surveyed B2B buyers pointed out to working relationships with sales representatives.
Biggest challenges in business-to-business (B2B) buying process in 2022
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* Buyers working in manufacturing, financial services, and consumer packaged goods (CPG) companies with over 250 million U.S. dollars in annual revenue.
Respondents belonged to the following industries:
53 respondents from financial services
52 respondents from manufacturing
45 respondents from consumer packaged goods industry.
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Avionos. (May 27, 2023). Biggest challenges in business-to-business (B2B) buying process in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1304558/challenges-when-researching-b2b-purchases/
Avionos. "Biggest challenges in business-to-business (B2B) buying process in 2022." Chart. May 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1304558/challenges-when-researching-b2b-purchases/
Avionos. (2023). Biggest challenges in business-to-business (B2B) buying process in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1304558/challenges-when-researching-b2b-purchases/
Avionos. "Biggest Challenges in Business-to-business (B2b) Buying Process in 2022." Statista, Statista Inc., 27 May 2023, https://www.statista.com/statistics/1304558/challenges-when-researching-b2b-purchases/
Avionos, Biggest challenges in business-to-business (B2B) buying process in 2022 Statista, https://www.statista.com/statistics/1304558/challenges-when-researching-b2b-purchases/ (last visited July 22, 2024)
Biggest challenges in business-to-business (B2B) buying process in 2022 [Graph], Avionos, May 27, 2023. [Online]. Available: https://www.statista.com/statistics/1304558/challenges-when-researching-b2b-purchases/
