A worldwide survey suggests that business-to-business (B2B) e-commerce is getting more competitive, as B2B buyers have higher expectations from suppliers and their e-commerce capabilities. The share of B2B buyers who would pay more for better e-commerce platforms increased from 74 percent in 2019 to 81 percent in 2022.
Share of business-to-business (B2B) buyers who would pay more for better supplier e-commerce capabilities from 2019 to 2022
*Buyers working in manufacturing, financial services, and consumer packaged goods (CPG) companies with over 250 million U.S. dollars in annual revenue.
Industry breakdown for 2022 release:
53 respondents from financial services
52 respondents from manufacturing
45 respondents from consumer packaged goods industry.
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Avionos. (May 25, 2023). Share of business-to-business (B2B) buyers who would pay more for better supplier e-commerce capabilities from 2019 to 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1304537/b2b-buyers-who-would-pay-more-for-better-e-commerce/
Avionos. "Share of business-to-business (B2B) buyers who would pay more for better supplier e-commerce capabilities from 2019 to 2022." Chart. May 25, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1304537/b2b-buyers-who-would-pay-more-for-better-e-commerce/
Avionos. (2023). Share of business-to-business (B2B) buyers who would pay more for better supplier e-commerce capabilities from 2019 to 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1304537/b2b-buyers-who-would-pay-more-for-better-e-commerce/
Avionos. "Share of Business-to-business (B2b) Buyers Who Would Pay More for Better Supplier E-commerce Capabilities from 2019 to 2022." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/1304537/b2b-buyers-who-would-pay-more-for-better-e-commerce/
Avionos, Share of business-to-business (B2B) buyers who would pay more for better supplier e-commerce capabilities from 2019 to 2022 Statista, https://www.statista.com/statistics/1304537/b2b-buyers-who-would-pay-more-for-better-e-commerce/ (last visited December 03, 2024)
Share of business-to-business (B2B) buyers who would pay more for better supplier e-commerce capabilities from 2019 to 2022 [Graph], Avionos, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/1304537/b2b-buyers-who-would-pay-more-for-better-e-commerce/
