A 2021 survey carried out in the United Kingdom (UK), Germany, and the United States investigated the main conversion drivers among manufacturers selling their products and services online. Survey results indicated that the bigger the company is, the more important is to build customer confidence among vendors (26 percent).
In turn, 31 percent of smaller online manufacturers with an annual revenue between 50 and 250 million U.S. dollars had to focus more on product characteristics. Only one-fourth of big organizations with over one billion U.S. dollars annual revenue stated this was a key conversion driver for their customers' purchases.
Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range
marketing decision makers in manufacturing businesses*
Supplementary notes
* Over 71% of surveyed professionals work in businesses that generate over half a billion dollars in annual revenue.
To the question: 'What is the biggest driver for maximizing conversion rates online?'
The source does not specify the date of data collection. The date of survey given is the year of publication.
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Inriver. (June 21, 2021). Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1304452/online-conversion-drivers-among-manufacturers/
Inriver. "Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range." Chart. June 21, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1304452/online-conversion-drivers-among-manufacturers/
Inriver. (2021). Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1304452/online-conversion-drivers-among-manufacturers/
Inriver. "Main Online Conversion Drivers among Manufacturers in The Uk, Germany, and The United States in 2021, by Revenue Range." Statista, Statista Inc., 21 Jun 2021, https://www.statista.com/statistics/1304452/online-conversion-drivers-among-manufacturers/
Inriver, Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range Statista, https://www.statista.com/statistics/1304452/online-conversion-drivers-among-manufacturers/ (last visited December 23, 2024)
Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range [Graph], Inriver, June 21, 2021. [Online]. Available: https://www.statista.com/statistics/1304452/online-conversion-drivers-among-manufacturers/
