Turkey had the largest share of digital in the total advertising spending among countries in Central and Eastern Europe (CEE), followed by Czechia and Russia. In 2020, online ads accounted for over 62 percent of Turkey's total advertising expenditure. To compare, in Poland, this share stood at nearly 47 percent. Among presented countries in the region, the lowest portion was recorded in Bulgaria at just over 10 percent.
Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country
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IAB Europe. (July 1, 2021). Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/
IAB Europe. "Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country." Chart. July 1, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/
IAB Europe. (2021). Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/
IAB Europe. "Share of Digital in Total Advertising Expenditure in Central and Eastern Europe (Cee) in 2020, by Country." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/
IAB Europe, Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country Statista, https://www.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/ (last visited July 22, 2024)
Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country [Graph], IAB Europe, July 1, 2021. [Online]. Available: https://www.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/