Co-op brand profile in the UK 2023

How high is the brand awareness of Co-op in the UK?
When it comes to online grocery delivery users, brand awareness of Co-op is at 93 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Co-op in the UK?
In total, 22 percent of UK online grocery delivery users say they like Co-op. However, in actuality, among the 93 percent of UK respondents who know Co-op, 24 percent of people like the brand.

What is the usage share of Co-op in the UK?
All in all, 18 percent of online grocery delivery users in the UK use Co-op. That means, of the 93 percent who know the brand, 19 percent use them.

How loyal are the customers of Co-op?
Around 12 percent of online grocery delivery users in the UK say they are likely to use Co-op again. Set in relation to the 18 percent usage share of the brand, this means that 67 percent of their customers show loyalty to the brand.

What's the buzz around Co-op in the UK?
In November 2023, about 17 percent of UK online grocery delivery users had heard about Co-op in the media, on social media, or in advertising over the past four weeks. Of the 93 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Co-op in the UK.

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