Costco brand profile in the UK 2023

How high is the brand awareness of Costco in the UK?
When it comes to online grocery delivery users, brand awareness of Costco is at 69 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Costco in the UK?
In total, 11 percent of UK online grocery delivery users say they like Costco. However, in actuality, among the 69 percent of UK respondents who know Costco, 16 percent of people like the brand.

What is the usage share of Costco in the UK?
All in all, 8 percent of online grocery delivery users in the UK use Costco. That means, of the 69 percent who know the brand, 12 percent use them.

How loyal are the customers of Costco?
Around 5 percent of online grocery delivery users in the UK say they are likely to use Costco again. Set in relation to the 8 percent usage share of the brand, this means that 63 percent of their customers show loyalty to the brand.

What's the buzz around Costco in the UK?
In November 2023, about 6 percent of UK online grocery delivery users had heard about Costco in the media, on social media, or in advertising over the past four weeks. Of the 69 percent who know the brand, that's 9 percent, meaning at the time of the survey there's little to no buzz around Costco in the UK.

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