How high is the brand awareness of Gardein in the UK? When it comes to meat substitutes users, brand awareness of Gardein is at 27 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gardein in the UK? In total, 7 percent of UK meat substitutes users say they like Gardein.
What is the usage share of Gardein in the UK? All in all, 6 percent of meat substitutes users in the UK use Gardein.
How loyal are the customers of Gardein? Around 4 percent of meat substitutes users in the UK say they are likely to use Gardein again. Set in relation to the 6 percent usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Gardein in the UK? In July 2023, about 6 percent of UK meat substitutes users had heard about Gardein in the media, on social media, or in advertising over the past four weeks.
Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2023
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Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (July 31, 2023). Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2023 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/forecasts/1304328/gardein-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. "Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2023." Chart. July 31, 2023. Statista. Accessed February 15, 2025. https://www.statista.com/forecasts/1304328/gardein-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. (2023). Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/forecasts/1304328/gardein-meat-substitutes-brand-profile-in-the-united-kingdom
Statista. "Gardein Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Meat Substitutes Users in The United Kingdom in 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/forecasts/1304328/gardein-meat-substitutes-brand-profile-in-the-united-kingdom
Statista, Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2023 Statista, https://www.statista.com/forecasts/1304328/gardein-meat-substitutes-brand-profile-in-the-united-kingdom (last visited February 15, 2025)
Gardein brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2023 [Graph], Statista, July 31, 2023. [Online]. Available: https://www.statista.com/forecasts/1304328/gardein-meat-substitutes-brand-profile-in-the-united-kingdom
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