Television advertisements' share of voice (SOV) in Turkey 2023, by sector

Published by Zeynep Dierks, Jul 10, 2024

According to the gross rating points formula, the food sector reached the highest share of voice (SOV) among the television advertising categories in Turkey in 2023, amounting to 15 percent. Moreover, the cosmetics and self-care sector followed in the ranking with 10 percent share.

Television advertisements' share of voice (SOV) in Turkey in 2023, by sector

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Release date

April 2024

Region

Turkey

Survey time period

2023

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Overview

8

Television, radio, and cinema advertising

8

Press and outdoor advertising

8

Digital advertising

8

Consumer perception

7

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Topics

TV advertising worldwideAdvertising in the United StatesTelevision in the United StatesTelevision industry worldwideAdvertising worldwide
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