According to the gross rating points formula, the food sector reached the highest share of voice (SOV) among the television advertising categories in Turkey in 2023, amounting to 15 percent. Moreover, the cosmetics and self-care sector followed in the ranking with 10 percent share.
Television advertisements' share of voice (SOV) in Turkey in 2023, by sector
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Interactive Advertising Bureau Turkey. (April 4, 2024). Television advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/
Interactive Advertising Bureau Turkey. "Television advertisements' share of voice (SOV) in Turkey in 2023, by sector." Chart. April 4, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/
Interactive Advertising Bureau Turkey. (2024). Television advertisements' share of voice (SOV) in Turkey in 2023, by sector. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/
Interactive Advertising Bureau Turkey. "Television Advertisements' Share of Voice (Sov) in Turkey in 2023, by Sector." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/
Interactive Advertising Bureau Turkey, Television advertisements' share of voice (SOV) in Turkey in 2023, by sector Statista, https://www.statista.com/statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/ (last visited December 30, 2024)
Television advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph], Interactive Advertising Bureau Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/