In 2021, the internet accounted for over 54 percent of the total advertising expenditure in Russia. The market share of that medium saw a steady increase over the past two decades, starting from zero percent in 2000.
Share of digital in advertising expenditure in Russia from 2000 to 2021
The 2021 figure was calculated manually by dividing the internet advertising expenditure to the total advertising expenditure, which were provided by the source. Figures might not sum up to 100 due to rounding.
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Russian Association of Communication Agencies. (May 16, 2022). Share of digital in advertising expenditure in Russia from 2000 to 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1304307/russia-share-of-digital-in-advertising-spend/
Russian Association of Communication Agencies. "Share of digital in advertising expenditure in Russia from 2000 to 2021." Chart. May 16, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1304307/russia-share-of-digital-in-advertising-spend/
Russian Association of Communication Agencies. (2022). Share of digital in advertising expenditure in Russia from 2000 to 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1304307/russia-share-of-digital-in-advertising-spend/
Russian Association of Communication Agencies. "Share of Digital in Advertising Expenditure in Russia from 2000 to 2021." Statista, Statista Inc., 16 May 2022, https://www.statista.com/statistics/1304307/russia-share-of-digital-in-advertising-spend/
Russian Association of Communication Agencies, Share of digital in advertising expenditure in Russia from 2000 to 2021 Statista, https://www.statista.com/statistics/1304307/russia-share-of-digital-in-advertising-spend/ (last visited October 02, 2024)
Share of digital in advertising expenditure in Russia from 2000 to 2021 [Graph], Russian Association of Communication Agencies, May 16, 2022. [Online]. Available: https://www.statista.com/statistics/1304307/russia-share-of-digital-in-advertising-spend/