Bandai Namco Group's Mobile Suit Gundam series sales 2010-2023

In the financial year ended March 31, 2023, the Bandai Namco Group generated over 130 billion Japanese yen (close to 870 million U.S. dollars) from their in-house IP known as Mobile Suit Gundam. The intellectual property known as Mobile Suit Gundam is a Japanese anime that premiered in 1979 and that Bandai (now Bandai Namco) purchased the rights to in order to produce and sell toys, model kits, video games, and other merchandise. Today, Gundams are a staple of the Japanese toy industry. 

Gundam toys

Bandai Namco owns the rights to several significant intellectual properties which they use to produce toys and video games. When it comes to the company's toys and hobby business specifically, the Gundam series accounted for a sales value of some 60 billion Japanese yen in fiscal 2023, making it the most lucrative IP within that segment. At about 32 billion yen, One Piece ranked second.

Video games and other IPs

Bandai Namco also owns the video game and toy production rights to several other famous anime IPs, from One Piece to Naruto. After Mobile Suit Gundam, the company’s largest IP is Dragon Ball, one of the most beloved entertainment brands ever created. In the 2024 fiscal year, Bandai Namco made over 140 billion yen through Dragon Ball merchandise and video games.