American and British Gen X's media consumption during the Covid pandemic 2020
In their survey, published by Visual Capitalist in April 2020, the Global Web Index surveyed internet users across the U.S. and the UK on the impact the Covid-19 pandemic had on their media consumption. 45 percent of Gen X respondents stated that they had started or had been watching more broadcast TV since the outbreak of the pandemic. Considerable increases in consumption could also been identified for radio and online TV/streaming (both 38 percent) and online videos (35 percent). Broadcast TV has also experienced by far the biggest increase of popularity within the generation of Baby boomers.
