American and British Baby boomers' media consumption during the Covid pandemic 2020
In their survey, published by Visual Capitalist in April 2020, the Global Web Index surveyed internet users across the U.S. and the UK on the impact the Covid-19 pandemic had on their media consumption. 42 percent of Baby boomer respondents stated that they had started or had been watching more broadcast TV since the outbreak of the pandemic, making traditional TV by far the most popular activity. This generation has also the biggest share of respondents stating they haven't sprent more time with any of this media, contrasting sharply with the younger generations, especially Gen Z.
