According to a January 2022 survey conducted among marketing professionals in the United States, United Kingdom, India, and Canada, 82 percent of respondents said they agreed that they would have to add, remove, or replace components of their current marketing technology stack to improve performance in 2022.
Share of marketers who plan to change their marketing technology stack in selected economies worldwide in 2022
Characteristic
Share of respondents
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among marketing professionals in management and leadership positions in the U.S. UK, India, and Canada
Supplementary notes
Survey statement: "We will have to add, remove, or replace components of our current martech stack to improve performance in 2022." 40 percent of respondents located in the United States, 27 percent in India, 24 percent in the United Kingdom, and nine percent in Canada. 40 percent of respondents working in B2B, 24 percent in B2C, and 35 percent in both B2B and B2C.
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MarketingCharts. (March 29, 2022). Share of marketers who plan to change their marketing technology stack in selected economies worldwide in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1304117/marketers-planning-change-martech-stacks/
MarketingCharts. "Share of marketers who plan to change their marketing technology stack in selected economies worldwide in 2022." Chart. March 29, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1304117/marketers-planning-change-martech-stacks/
MarketingCharts. (2022). Share of marketers who plan to change their marketing technology stack in selected economies worldwide in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1304117/marketers-planning-change-martech-stacks/
MarketingCharts. "Share of Marketers Who Plan to Change Their Marketing Technology Stack in Selected Economies Worldwide in 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1304117/marketers-planning-change-martech-stacks/
MarketingCharts, Share of marketers who plan to change their marketing technology stack in selected economies worldwide in 2022 Statista, https://www.statista.com/statistics/1304117/marketers-planning-change-martech-stacks/ (last visited July 22, 2024)
Share of marketers who plan to change their marketing technology stack in selected economies worldwide in 2022 [Graph], MarketingCharts, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1304117/marketers-planning-change-martech-stacks/
