American and British Millenials' media consumption during the Covid pandemic 2020
In their survey, published by Visual Capitalist in April 2020, the Global Web Index surveyed internet users across the U.S. and the UK on the impact the Covid-19 pandemic had on their media consumption. 44 percent of Millenial respondents stated that they had started or had been watching more online videos since the outbreak of the pandemic. Considerable increases in consumption could also been identified for online TV/streaming (41 percent), online press (36 percent), broadcast TV and music streaming (both 35 percent). Broadcast TV and online media have also experienced an increase of popularity within the generation of Gen X.
