According to a survey conducted among marketing professionals in the United States, United Kingdom, India, and Canada, 47 percent of respondents said they trusted artificial intelligence (AI) to target ads. AI was trusted by 42 percent of respondents to personalize content and offers in real time, while 39 percent said they trusted AI to optimize email send time.
Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022
among marketing professionals in management and leadership positions in the U.S. UK, India, and Canada
Supplementary notes
40 percent of respondents located in the United States, 27 percent in India, 24 percent in the United Kingdom, and nine percent in Canada. 40 percent of respondents working in B2B, 24 percent in B2C, and 35 percent in both B2B and B2C.
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Oracle. (March 29, 2022). Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
Oracle. "Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022." Chart. March 29, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
Oracle. (2022). Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
Oracle. "Leading Activities Marketers Trust Artificial Intelligence (Ai) to Do for Them in Selected Economies Worldwide as of January 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
Oracle, Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022 Statista, https://www.statista.com/statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/ (last visited December 30, 2024)
Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022 [Graph], Oracle, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1304112/activities-marketers-trust-artificial-intelligence-to-do-world/
