E-commerce penetration of jewelry sales in China 2014-2020

Published by
Xin Ou,
Feb 23, 2024
In 2020, the online channel accounted for approximately 8.6 percent of the total jewelry sales in China. Though offline sales still dominated the market, along with the rapid development of e-commerce in China, the online sales share of jewelry increased significantly in the past years.

Sales share of jewelry via online channels in China from 2014 to 2020

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Release date

June 2021

Region

China

Survey time period

2014 to 2020

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Topics

Jewelry market worldwideApparel market worldwide Global personal luxury goods industryLuxury watch industryMoët Hennessy Louis Vuitton (LVMH Group)
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