India's streaming industry was found to be primarily driven by its young consumers who were aged between 25 and 34 years as of the year 2021. Just under 50 percent of consumers within this age group reported subscribing to video on demand services and were likely to continue to do so next year. Meanwhile under 40 percent of respondents paid for music streaming services and intended to continue the next year.
Share of paid streaming subscriptions among young adults India in 2021
Characteristic
Currently pay for and likely to continue next year
Currently pay for, but likely to cancel next year
Do not pay for and unlikely to subscribe next year
Do not pay for, but may consider subscribing next year
Survey question: Which of the following best describes your subscription(s) to the following types of paid-for content services?
Note: results show data for those aged 25-34 only (% of respondents who said this)
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YouGov India. (February 15, 2022). Share of paid streaming subscriptions among young adults India in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
YouGov India. "Share of paid streaming subscriptions among young adults India in 2021." Chart. February 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
YouGov India. (2022). Share of paid streaming subscriptions among young adults India in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
YouGov India. "Share of Paid Streaming Subscriptions among Young Adults India in 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
YouGov India, Share of paid streaming subscriptions among young adults India in 2021 Statista, https://www.statista.com/statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/ (last visited December 22, 2024)
Share of paid streaming subscriptions among young adults India in 2021 [Graph], YouGov India, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
