In 2022, nearly one half of online media ads in Ukraine was purchased using programmatic advertising, marking a slight decrease from the previous year. Over the period from 2016 to 2021, the figure increased each year.
Share of programmatic in total digital ads purchased in Ukraine from 2016 to 2022
The source has specified the calculation methodology: "The share of purchases of online advertising using programmatic was calculated from the total media advertising spending."
Refers to advertising at agencies.
The statistic has been compiled from several reports by the source.
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Ukrainian Internet Association. (March 13, 2023). Share of programmatic in total digital ads purchased in Ukraine from 2016 to 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1303954/programmatic-share-of-digital-ads-ukraine/
Ukrainian Internet Association. "Share of programmatic in total digital ads purchased in Ukraine from 2016 to 2022." Chart. March 13, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1303954/programmatic-share-of-digital-ads-ukraine/
Ukrainian Internet Association. (2023). Share of programmatic in total digital ads purchased in Ukraine from 2016 to 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1303954/programmatic-share-of-digital-ads-ukraine/
Ukrainian Internet Association. "Share of Programmatic in Total Digital Ads Purchased in Ukraine from 2016 to 2022." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/1303954/programmatic-share-of-digital-ads-ukraine/
Ukrainian Internet Association, Share of programmatic in total digital ads purchased in Ukraine from 2016 to 2022 Statista, https://www.statista.com/statistics/1303954/programmatic-share-of-digital-ads-ukraine/ (last visited November 21, 2024)
Share of programmatic in total digital ads purchased in Ukraine from 2016 to 2022 [Graph], Ukrainian Internet Association, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/1303954/programmatic-share-of-digital-ads-ukraine/
