Fashion, apparel, and textiles represent the primary category sold via social media in Colombia, constituting over half of all social commerce purchases made through this channel. Health and personal care claimed the second position, capturing nearly a quarter (25 percent) of the market share.
Leading categories sold through social networks in Colombia in 2022
Characteristic
Share of social commerce
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Cámara Colombiana de Comercio Electrónico. (February 10, 2023). Leading categories sold through social networks in Colombia in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1303882/most-popular-categories-social-media-purchase-colombia/
Cámara Colombiana de Comercio Electrónico. "Leading categories sold through social networks in Colombia in 2022." Chart. February 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1303882/most-popular-categories-social-media-purchase-colombia/
Cámara Colombiana de Comercio Electrónico. (2023). Leading categories sold through social networks in Colombia in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1303882/most-popular-categories-social-media-purchase-colombia/
Cámara Colombiana de Comercio Electrónico. "Leading Categories Sold through Social Networks in Colombia in 2022." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/1303882/most-popular-categories-social-media-purchase-colombia/
Cámara Colombiana de Comercio Electrónico, Leading categories sold through social networks in Colombia in 2022 Statista, https://www.statista.com/statistics/1303882/most-popular-categories-social-media-purchase-colombia/ (last visited July 22, 2024)
Leading categories sold through social networks in Colombia in 2022 [Graph], Cámara Colombiana de Comercio Electrónico, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/1303882/most-popular-categories-social-media-purchase-colombia/