Leading social media apps used for purchases in Colombia 2021

Published by
Stephanie Chevalier,
May 16, 2023
In 2021, Facebook was the most popular social networking application for shopping in Colombia, used by nearly three-quarters (72 percent) of respondents. The messaging app WhatsApp and photo app Instagram followed, with over half of those surveyed using them for purchases.

Most popular social media apps for purchases in Colombia in 2021

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Sources

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Release date

March 2022

Region

Colombia

Survey time period

December 2021*

Number of respondents

414 respondents

Age group

20-65 years

Method of interview

Online survey

Supplementary notes

* The source does not provide a survey date. The date indicated is that of the report's publication.

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Statistics on " E-commerce in Colombia "

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Other statistics that may interest you E-commerce in Colombia

Overview

6

Segments

5

Sites and apps

7

Consumption

7

E-commerce dates

6

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Topics

Social commerce in Latin AmericaSocial commerce in the United StatesLivestream commerceSocial commerceE-commerce in Latin America
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