According to a study on podcast consumption in selected countries worldwide in 2021, the United States had the highest rate of internet users listening to podcasts at 40 percent. Podcasts were significantly less popular in China with a penetration rate of 8.7 percent.
Share of internet users who listen to podcasts in selected countries worldwide in 2021
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eMarketer. (October 27, 2021). Share of internet users who listen to podcasts in selected countries worldwide in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer. "Share of internet users who listen to podcasts in selected countries worldwide in 2021." Chart. October 27, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer. (2021). Share of internet users who listen to podcasts in selected countries worldwide in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer. "Share of Internet Users Who Listen to Podcasts in Selected Countries Worldwide in 2021." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer, Share of internet users who listen to podcasts in selected countries worldwide in 2021 Statista, https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/ (last visited July 22, 2024)
Share of internet users who listen to podcasts in selected countries worldwide in 2021 [Graph], eMarketer, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/