The majority of Japanese consumers ate sweets and desserts weekly, according to a survey conducted in March 2024. The largest share, over 23 percent, stated to eat confectioneries on two to three days a week. The Japanese market comprises a savory snack segment and a sugar-based confectionery segment, which also includes traditional sweets (wagashi).
Frequency of eating confectioneries in Japan as of March 2024
Characteristic
Share of respondents
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Kyodo News. (April 19, 2024). Frequency of eating confectioneries in Japan as of March 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1303744/japan-confectionery-consumption-frequency/
Kyodo News. "Frequency of eating confectioneries in Japan as of March 2024." Chart. April 19, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1303744/japan-confectionery-consumption-frequency/
Kyodo News. (2024). Frequency of eating confectioneries in Japan as of March 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1303744/japan-confectionery-consumption-frequency/
Kyodo News. "Frequency of Eating Confectioneries in Japan as of March 2024." Statista, Statista Inc., 19 Apr 2024, https://www.statista.com/statistics/1303744/japan-confectionery-consumption-frequency/
Kyodo News, Frequency of eating confectioneries in Japan as of March 2024 Statista, https://www.statista.com/statistics/1303744/japan-confectionery-consumption-frequency/ (last visited August 25, 2024)
Frequency of eating confectioneries in Japan as of March 2024 [Graph], Kyodo News, April 19, 2024. [Online]. Available: https://www.statista.com/statistics/1303744/japan-confectionery-consumption-frequency/