Media agency Carat Ukraine, a member of a communication group Dentsu Ukraine, was the leading advertising agency in the country in 2021/22. Dentsu Media followed with over 28 percent of advertisers' positive answers and ranked second among the most preferred advertisers in Ukraine.
Leading media advertising agencies according to advertisers in Ukraine as of 2022
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Share of positive answers
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The source has specified the following methodology: "The survey takes place in several stages and in different forms (mix-mode: online survey via personalized links, including a personal survey at VRK events):
- a survey of advertisers who were members of the Effie Awards Ukraine 2020 jury, directly during the judging; survey of top advertisers by media budgets;
- a survey of advertisers during the study Best Marketing Teams 2020;
- surveys of an additional list of advertisers that may be proposed by members of the VRC upon confirmation of the advertiser's compliance with media budgets.
The results of the study are summarized in the presence of answers from the majority of respondents - at least 50% + 1 of a certain list of advertisers participating in the survey."
Release date is the date of access.
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All-Ukrainian Advertising Coalition. (April 21, 2022). Leading media advertising agencies according to advertisers in Ukraine as of 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1303692/ranking-of-advertising-agencies-ukraine/
All-Ukrainian Advertising Coalition. "Leading media advertising agencies according to advertisers in Ukraine as of 2022." Chart. April 21, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1303692/ranking-of-advertising-agencies-ukraine/
All-Ukrainian Advertising Coalition. (2022). Leading media advertising agencies according to advertisers in Ukraine as of 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1303692/ranking-of-advertising-agencies-ukraine/
All-Ukrainian Advertising Coalition. "Leading Media Advertising Agencies According to Advertisers in Ukraine as of 2022." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1303692/ranking-of-advertising-agencies-ukraine/
All-Ukrainian Advertising Coalition, Leading media advertising agencies according to advertisers in Ukraine as of 2022 Statista, https://www.statista.com/statistics/1303692/ranking-of-advertising-agencies-ukraine/ (last visited July 22, 2024)
Leading media advertising agencies according to advertisers in Ukraine as of 2022 [Graph], All-Ukrainian Advertising Coalition, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1303692/ranking-of-advertising-agencies-ukraine/
