The global Binance app is used often for crypto in Turkey, although most consumers preferred local language platforms. BtcTurk PRO, Paribu and Binance TR - Turkey's branch of Binance - are all from the country itself, reaching a cumulative market share of roughly 36 percent based on lifetime downloads since the apps were initially released. Consequently, big name apps such as Metamask or Coinbase were used less often in Turkey.
Brand share of 25 apps available on Google and Apple for decentralized assets - cryptocurrency, DeFi, NFT, Web3 (metaverse) - in Turkey as of April 2022
Characteristic
Store
Release date
Lifetime downloads
Brand share (based on 149 available apps in the country)
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The numbers provided only concern apps available on the Google Play Store and Apple App Store and do not specify what users do inside of them. Apps such as Metamask, for example, allow users to interact with crypto but also with NFTs or Web3.
Supplementary notes
The market share has been calculated by Statista, based on the total number of app downloads that was tagged as being associated with "Cryptocurrencies" since the initial release of said app in the country. The source did not provide figures on the number of users.
The numbers provided do not include decentralized exchanges such as UniSwap, certain blockchain games like Axie Infinity, NFT collections such as Bored Ape Yacht Club or decentralized metaverses like Decentraland, as all of these are not available in the Google Play Store or Apple's App Store. Consequently, most apps shown here are somewhat aimed at trading or news.
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Statista. (April 20, 2022). Brand share of 25 apps available on Google and Apple for decentralized assets - cryptocurrency, DeFi, NFT, Web3 (metaverse) - in Turkey as of April 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1303357/brand-market-share-of-crypto-wallets-in-turkey/
Statista. "Brand share of 25 apps available on Google and Apple for decentralized assets - cryptocurrency, DeFi, NFT, Web3 (metaverse) - in Turkey as of April 2022." Chart. April 20, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1303357/brand-market-share-of-crypto-wallets-in-turkey/
Statista. (2022). Brand share of 25 apps available on Google and Apple for decentralized assets - cryptocurrency, DeFi, NFT, Web3 (metaverse) - in Turkey as of April 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1303357/brand-market-share-of-crypto-wallets-in-turkey/
Statista. "Brand Share of 25 Apps Available on Google and Apple for Decentralized Assets - Cryptocurrency, Defi, Nft, Web3 (Metaverse) - in Turkey as of April 2022." Statista, Statista Inc., 20 Apr 2022, https://www.statista.com/statistics/1303357/brand-market-share-of-crypto-wallets-in-turkey/
Statista, Brand share of 25 apps available on Google and Apple for decentralized assets - cryptocurrency, DeFi, NFT, Web3 (metaverse) - in Turkey as of April 2022 Statista, https://www.statista.com/statistics/1303357/brand-market-share-of-crypto-wallets-in-turkey/ (last visited July 22, 2024)
Brand share of 25 apps available on Google and Apple for decentralized assets - cryptocurrency, DeFi, NFT, Web3 (metaverse) - in Turkey as of April 2022 [Graph], Statista, April 20, 2022. [Online]. Available: https://www.statista.com/statistics/1303357/brand-market-share-of-crypto-wallets-in-turkey/
