According to a survey conducted among marketers worldwide in February 2022, 32 percent of respondents said they were utilizing artificial intelligence (AI) along with marketing automation for paid advertising, as well as for the personalization of email messages and offers. AI was combined with marketing automation by 22 percent of respondents when it came to product and content recommendations, as well as the personalization of email subject lines.
Leading areas in which marketers combined artificial intelligence (AI) with marketing automation worldwide as of February 2022
52 percent of respondents at B2C companies, 22 percent at B2B companies, 26 percent at B2C and B2B companies. Survey question: "In which areas are you currently testing or utilizing the use of artificial intelligence (AI) in conjunction with your marketing automation?"
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Ascend2. (February 23, 2022). Leading areas in which marketers combined artificial intelligence (AI) with marketing automation worldwide as of February 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1303223/top-areas-artificial-intelligence-marketing-automation/
Ascend2. "Leading areas in which marketers combined artificial intelligence (AI) with marketing automation worldwide as of February 2022." Chart. February 23, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1303223/top-areas-artificial-intelligence-marketing-automation/
Ascend2. (2022). Leading areas in which marketers combined artificial intelligence (AI) with marketing automation worldwide as of February 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1303223/top-areas-artificial-intelligence-marketing-automation/
Ascend2. "Leading Areas in Which Marketers Combined Artificial Intelligence (Ai) with Marketing Automation Worldwide as of February 2022." Statista, Statista Inc., 23 Feb 2022, https://www.statista.com/statistics/1303223/top-areas-artificial-intelligence-marketing-automation/
Ascend2, Leading areas in which marketers combined artificial intelligence (AI) with marketing automation worldwide as of February 2022 Statista, https://www.statista.com/statistics/1303223/top-areas-artificial-intelligence-marketing-automation/ (last visited December 18, 2024)
Leading areas in which marketers combined artificial intelligence (AI) with marketing automation worldwide as of February 2022 [Graph], Ascend2, February 23, 2022. [Online]. Available: https://www.statista.com/statistics/1303223/top-areas-artificial-intelligence-marketing-automation/
