Main barriers to purchasing a subscription in Poland 2022

Published by Małgorzata Puzio, Jun 28, 2024
In 2022, over half of Poles who had not purchased a subscription in the last 12 months stated that they preferred to buy a service when they needed to. One-third of the respondents also quoted being occasional users and the dislike of commitments as main barriers to purchasing a subscription.

Why have you not used any subscriptions in the last 12 months?

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Release date

April 2022

Region

Poland

Survey time period

Q 2021 to Q1 2022

Number of respondents

1,000 respondents

Special properties

People who have not purchased a subscription in the last 12 months

Method of interview

Computer-assisted web interviews (CAWI)

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