Web and app purchases of leading product categories in Colombia 2021

Published by
Stephanie Chevalier,
May 15, 2023
According to a 2021 survey, about eight out of ten online shoppers of household products and electronics in Colombia made these purchases on the web. In contrast, the most popular product categories for app shopping were food and beverages, followed by medicines.

Web and app purchases of leading product categories in Colombia in 2021

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Source

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Release date

July 2021

Region

Colombia

Survey time period

February 16 to 24, 2021

Number of respondents

924*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Of these, 71 percent used the web to purchase services online and 56 percent reported using an app.

Original question: "Pensando en las compras o contrataciones que realizas a través del canal online de las siguientes categorías, ¿sueles usar la página web o la app?" ("Thinking about the purchases or hires you make through the online channel in the following categories, do you usually use the website or the app?")

Percentage points exceeding 100 percent are probably due to rounding.

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Overview

6

Segments

5

Sites and apps

7

Consumption

7

E-commerce dates

6

Further related statistics

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