An online study conducted in the United States in March 2022 found that 39 percent of all online adults had not seen, read, or heard about the metaverse at all. Overall, 17 percent of Hispanic adults said they had seen, read, or heard a lot about the virtual reality environment, compared to 14 percent of Black adults and 10 percent of white adults. Additionally, of respondents who were of other races and ethnicities, 32 percent said they had heard nothing at all about the metaverse.
Share of internet users in the United States who have heard about the metaverse as of March 2022, by ethnicity
Original question: "How much have you seen, read or heard about the following?
The metaverse, a computer-generated environment in which users can interact with each other via virtual reality technology". Values may not sum up to 100 percent due to rounding.
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Morning Consult. (April 11, 2022). Share of internet users in the United States who have heard about the metaverse as of March 2022, by ethnicity [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1302661/us-adults-heard-about-the-metaverse-ethnicity/
Morning Consult. "Share of internet users in the United States who have heard about the metaverse as of March 2022, by ethnicity." Chart. April 11, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1302661/us-adults-heard-about-the-metaverse-ethnicity/
Morning Consult. (2022). Share of internet users in the United States who have heard about the metaverse as of March 2022, by ethnicity. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1302661/us-adults-heard-about-the-metaverse-ethnicity/
Morning Consult. "Share of Internet Users in The United States Who Have Heard about The Metaverse as of March 2022, by Ethnicity." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1302661/us-adults-heard-about-the-metaverse-ethnicity/
Morning Consult, Share of internet users in the United States who have heard about the metaverse as of March 2022, by ethnicity Statista, https://www.statista.com/statistics/1302661/us-adults-heard-about-the-metaverse-ethnicity/ (last visited January 06, 2025)
Share of internet users in the United States who have heard about the metaverse as of March 2022, by ethnicity [Graph], Morning Consult, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1302661/us-adults-heard-about-the-metaverse-ethnicity/
