An online study conducted in the United States in March 2022 found that awareness of the metaverse was highest among adults with an annual income of over 100 thousand U.S. dollars. One in five people belonging to this income bracket said they had heard a lot about the virtual reality environment. Overall, just eight percent of those who earned under 50 thousand U.S. dollars per year said they had heard a lot about the metaverse, and 44 percent said they had heard nothing at all.
Share of internet users in the United States who have heard about the metaverse as of March 2022, by income
Original question: "How much have you seen, read or heard about the following?
The metaverse, a computer-generated environment in which users can interact with each other via virtual reality technology". Values may not sum up to 100 percent due to rounding.
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Morning Consult. (April 11, 2022). Share of internet users in the United States who have heard about the metaverse as of March 2022, by income [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1302655/us-adults-heard-about-the-metaverse-income/
Morning Consult. "Share of internet users in the United States who have heard about the metaverse as of March 2022, by income." Chart. April 11, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1302655/us-adults-heard-about-the-metaverse-income/
Morning Consult. (2022). Share of internet users in the United States who have heard about the metaverse as of March 2022, by income. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1302655/us-adults-heard-about-the-metaverse-income/
Morning Consult. "Share of Internet Users in The United States Who Have Heard about The Metaverse as of March 2022, by Income." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1302655/us-adults-heard-about-the-metaverse-income/
Morning Consult, Share of internet users in the United States who have heard about the metaverse as of March 2022, by income Statista, https://www.statista.com/statistics/1302655/us-adults-heard-about-the-metaverse-income/ (last visited January 06, 2025)
Share of internet users in the United States who have heard about the metaverse as of March 2022, by income [Graph], Morning Consult, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1302655/us-adults-heard-about-the-metaverse-income/