A 2021 survey asked consumers their willingness to pay more for organic foods if they were available. The majority of respondents were likely to pay about five percent more for organic foods. However, only about 14 percent reported a willingness to pay more than ten percent extra for organic products.
Share of consumers willing to pay more for organic food in Europe as of August 2021
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Deloitte. (August 15, 2021). Share of consumers willing to pay more for organic food in Europe as of August 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1302599/share-of-european-consumers-willing-to-pay-more-for-organic-food/
Deloitte. "Share of consumers willing to pay more for organic food in Europe as of August 2021." Chart. August 15, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1302599/share-of-european-consumers-willing-to-pay-more-for-organic-food/
Deloitte. (2021). Share of consumers willing to pay more for organic food in Europe as of August 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1302599/share-of-european-consumers-willing-to-pay-more-for-organic-food/
Deloitte. "Share of Consumers Willing to Pay More for Organic Food in Europe as of August 2021." Statista, Statista Inc., 15 Aug 2021, https://www.statista.com/statistics/1302599/share-of-european-consumers-willing-to-pay-more-for-organic-food/
Deloitte, Share of consumers willing to pay more for organic food in Europe as of August 2021 Statista, https://www.statista.com/statistics/1302599/share-of-european-consumers-willing-to-pay-more-for-organic-food/ (last visited November 03, 2024)
Share of consumers willing to pay more for organic food in Europe as of August 2021 [Graph], Deloitte, August 15, 2021. [Online]. Available: https://www.statista.com/statistics/1302599/share-of-european-consumers-willing-to-pay-more-for-organic-food/