According to a survey conducted among U.S. adults in October 2021, 82 percent of respondents said they would prefer to watch ads before a show rather than during the show. More than eight out of 10 respondents also said they multitasked - for example, checked their phone or channel surfed - during commercial breaks. Among respondents who were streaming device users, 88 percent of them said they often came across the same ad or ads when watching a show on a streaming platform.
Perception and consumption habits of TV advertising among adults in the United States as of October 2021
* Asked only among streaming video service users. Figures represent the sum of respondents who said they "strongly" or "somewhat" agree with each statement listed.
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eMarketer. (October 21, 2021). Perception and consumption habits of TV advertising among adults in the United States as of October 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1302543/attitudes-preferences-tv-ads-us-adults/
eMarketer. "Perception and consumption habits of TV advertising among adults in the United States as of October 2021." Chart. October 21, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1302543/attitudes-preferences-tv-ads-us-adults/
eMarketer. (2021). Perception and consumption habits of TV advertising among adults in the United States as of October 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1302543/attitudes-preferences-tv-ads-us-adults/
eMarketer. "Perception and Consumption Habits of Tv Advertising among Adults in The United States as of October 2021." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1302543/attitudes-preferences-tv-ads-us-adults/
eMarketer, Perception and consumption habits of TV advertising among adults in the United States as of October 2021 Statista, https://www.statista.com/statistics/1302543/attitudes-preferences-tv-ads-us-adults/ (last visited December 22, 2024)
Perception and consumption habits of TV advertising among adults in the United States as of October 2021 [Graph], eMarketer, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1302543/attitudes-preferences-tv-ads-us-adults/
