Generation Z, also called Gen Z, are consumers born from 1995 onwards. European Gen Z are particularly fond of music streaming as 23 percent of them listened to music via a music streaming service more than once a day. A quarter of them did it once a day, while less than ten percent streamed music monthly or less frequently.
Frequency of music streaming via music streaming services by Gen Z consumers in Europe in 2020
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Total survey sample was 9,700 in the following countries: Belgium, Denmark, France, Germany, Hungary, Ireland, Netherlands, Poland, Spain, Switzerland, United Kingdom
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PwC. (June 4, 2020). Frequency of music streaming via music streaming services by Gen Z consumers in Europe in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1302535/music-streaming-services-consumption-europe/
PwC. "Frequency of music streaming via music streaming services by Gen Z consumers in Europe in 2020." Chart. June 4, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1302535/music-streaming-services-consumption-europe/
PwC. (2020). Frequency of music streaming via music streaming services by Gen Z consumers in Europe in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1302535/music-streaming-services-consumption-europe/
PwC. "Frequency of Music Streaming via Music Streaming Services by Gen Z Consumers in Europe in 2020." Statista, Statista Inc., 4 Jun 2020, https://www.statista.com/statistics/1302535/music-streaming-services-consumption-europe/
PwC, Frequency of music streaming via music streaming services by Gen Z consumers in Europe in 2020 Statista, https://www.statista.com/statistics/1302535/music-streaming-services-consumption-europe/ (last visited August 24, 2024)
Frequency of music streaming via music streaming services by Gen Z consumers in Europe in 2020 [Graph], PwC, June 4, 2020. [Online]. Available: https://www.statista.com/statistics/1302535/music-streaming-services-consumption-europe/